A product this unique deserves a different approach to imagery.
Deschutes has always built their business from the inside out. “Do your best and next time do it better.” And the final product reflects both the quality of the ingredients they use and the special relationship Deschutes has with its employees and the communities where they operate.
Since they had over two dozen products, with new beers being released frequently, we worked with their team to create a library of assets that allowed them to make new images on the fly. Our photographers shot all of the bottles, beer, and individual ingredients in a way that made it easy for them to be used in different combinations. Our retouchers put the finishing touches on each image to make sure they were all consistently beautiful. And our 3d team created a model of the bottle and label so that new label art can be rendered out with just the right lighting.
This unique approach to imagery is in many ways a reflection of the Deschutes brand. The brewery that prides itself on constant improvement can now create any combination of ingredients and know they have the imagery that will tell the story.