A Recipe for Great Visuals

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A Recipe for Great Visuals

July 15, 2016

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Bear Naked Granola was launching their new custom granola builder, and needed some mouth-watering imagery to help users pick their ingredients.

With more than 50 ingredients and a tight timeline, Bear Naked and their agency Pereira & O’Dell partnered with XYZ to create the visuals.

The clients traveled to our San Francisco studio from Chicago, so we knew we had to impress. Photographer Eric Herrmann demonstrated his trademark ingenuity, building a custom rig to create perfectly matching arrangements of each ingredient in a snap. Over the course of 6 days, we shot and retouched more than 90 images for the granola builder, as well as key visuals for the Bear Naked Chef Blends and two hero images for the website.

Want to see how we did it? Take a peek behind the scenes!