Real or Rendered?

We won’t give away the answer, but wow did our 3D team knock this out of the park.

There’s something special about helping one of the world’s leading technology companies showcase products that are bound to change the world.

Our relationship with Google dates back a handful of years and we’ve worked with creative teams across many business divisions. This project is an excellent example of our partnership.

“Our work with Google has pushed visual boundaries in the technology space,” says XYZ Creative Director Joanna Fox. “We are proud of the quality of the work we provide for the Google team.”

Prepare to be Mind Blown

 

Can you tell if this case is real or rendered?

We didn’t think so. Our renders are virtually indistinguishable from photography. (Hint: this is not a photograph.)  

To produce this case in 3D, our 3D lead virtually crocheted eight unique patterns and four color schemes. We absolutely love how each weave appears to be hand-sewn. Amazing work.

These cases are just one example of the hundreds we’ve created for Google. We’ve built an ever-growing library of visual assets that gives their ID and creative teams the freedom to make design changes while still developing imagery for products.

How Can We Help You?

Do you or your organization have creative needs? Little or big, we can help you determine a creative strategy and produce pieces just like these. Let us know how we can help.