Real or Rendered?

Google and XYZ have been partnering to deliver high-quality CG solutions that redefine what’s possible in visual storytelling. By elevating their high-fidelity assets and integrating interactivity, XYZ showcases its ability to push the boundaries of technology and creativity.

For Google’s flagship Pixel 9 Pro Fold and Pixel Watch 3 launch, XYZ created 20,000 high-resolution CG images and AR real-time renders, enabling interactive product views in multiple angles and colorways. These scalable assets powered global campaigns across media platforms, elevating product storytelling and customer engagement.

Redefining Product Experiences

The combination of skillful product design with the dynamic capabilities of CG highlight the artistry of our team and sets a new benchmark for how assets can perform in the digital space. Starting from CAD files, XYZ produced 20k high-resolution static images to then create dynamic interactive assets accelerating product experience and empowering Google to engage with customers and drive growth. This partnership exemplifies how innovation and collaboration can lead to industry transformation.