Proving There’s Just No Place GoPro Won’t Go
Take a pristine camera and bombard it with debris then scuff and muck it up? We’re in!!
GoPro needed five 3D animation videos that screamed a sense of adventure. Each of the videos show the camera going from new to weathered based on where the adventure took place, and these REALLY took place.
Tasmania, Baja, the Philippines, Bali, and Utah were all conjured using local environmental elements of stone, sand, water and dirt—their particles flying at and around the camera. Native flora, surf wax and burnt embers played their roles, too. Travel stickers and hand-drawn marks completed the story.
This collaboration was exciting, dirty, and a total blast. Now if you’ll excuse us, we’re off to explore Catanduanes.
