Creating Realism with Prototypes

Google challenged XYZ to produce new product imagery while the products were still being designed (and in lifestyle settings, no less.) Furthermore, there would be several different design iterations along the way.

Our team of artists went into overdrive to create the illusion that the products were actually shot on set. This required obsessive, detailed work to make the products fit into the environment and make every person’s interaction with them believable. Done expertly, this kind of work is invisible to the viewer.

We were thrilled to provide Google the ingenuity and flexibility required to develop imagery in parallel with designing the products themselves.