Two Decades of Seamless Collaboration

Levi’s and XYZ go way back. For twenty years, we’ve collaborated on expressing what’s real and true about their iconic brand.

Levi’s incorporates realism into every shoot. They use employees as models, seeking out the imperfections and asymmetries that make people real. Nothing is over-polished or overdone. This requires a close partnership with our retouchers, who are as much art directors as image manipulators.

What we produce together makes authentic seem effortless. The images reflect what makes everyone different while celebrating a style that brings us all together.