Evolving a Gaming Platform to Be More Inclusive

Famous for being the world’s leading live streaming platform for gamers, Twitch wanted to expand their audience beyond gamers and to all ages and genders.

To promote inclusiveness and garner broader appeal worldwide, Twitch launched a fun campaign with the help of XYZ, who produced short web videos of their most popular streamers, BrookeAB, Yogscast and tyler1 (or T1 to Twitch fans) for a variety of social media platforms. Last spotted on Twitch: AOC. Looks like it’s working!